Qbicle Tangent fender wins 2014 IDEA Silver by IDSA (The Industrial Designers Society of America). As LG Electronics, Nike, Nokia, Philips, a nd Samsung, Qbicle Tangent fender is awarded 2014 Silver on its innovation, user's benefits, and the visual appeal.
A panel of 24 international design experts from design consultancies, corporations and universities judged nearly 2,000 entries this year. The jury evaluated entries on aspects of industrial design excellence including: innovation; benefits to the user and client; and sustainability as well as the design’s visual appeal.
“The range and diversity of entries submitted for this year’s IDEA competition confirmed definitively that design has ‘arrived’ as an activity with undisputed relevance for a broad range of problem types.” remarked IDEA 2014 jury chair, Tad Toulis, IDSA. “In many ways the extent of that range, now grown so vast—seemed to herald a tipping point; a moment in time where design is openly embraced as a universal activity.”
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